New Big Data tool demo for ICCA UK & Ireland members

The International Congress and Convention Association (ICCA) UK and Ireland Chapter will host a Big Data Workshop on 18 September following the introduction of a new Big Data tool to its database.
The workshop, available to Chapter members, will take place at The Queen Elizabeth II Conference Centre in London.
ICCA says the new Big Data Search gives members a unique way to identify local representatives who could help them to bid for an international association meeting.
Using the databases of Google Scholar and Microsoft Academic Search, ICCA members can identify leading academic contacts in specified cities and regions, related to a specific meeting in the ICCA Association Database or a specific meeting subject.
ICCA’s Director of Research, Marco Van Itterzon, will provide a general introduction and delegates attending the workshop will learn how to use the research tools through demonstrations and case studies. Attendees will also learn about trends be able to get an idea of the potential opportunities and learn how to identify local champions to assist in the bidding process.
ICCA UK and Ireland Chapter’s Chair, Kerrin MacPhie, says: “ICCA’s extensive database is renowned in the industry as a great tool for association meetings and this initiative represents a revolutionary new way of applying Big Data search techniques in the international association meetings market.”

The event will be followed by a networking reception at the Trafalgar Hotel in London.
Spaces for the ICCA Data Workshop are limited and cost £55. Registration closes on Friday 12 September.
Meanwhile, at this year’s ICCA Congress in Istanbul in November, ICCA President Arnaldo Nardone will step down having completed his four-year term. The first candidate out of the traps to contest the election to succeed Nardone is CEO of the Gold Coast Tourism Corporation, Australia, Martin Winter. He has been endorsed by UK ICCA board member James Rees of Excel London. ICCA is due to release a full list of candidates this month.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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