Grass Roots appoints Goodrham as Strategic Partnerships Director

International provider of employee and customer engagement solutions, Grass Roots, has appointed Bounty UK MD Clare Goodrham as Strategic Partnerships Director for the Group.

Goodrham joins Grass Roots after nine years with the parenting club. Prior to her time at Bounty she held positions at Valassis and Cornerstone Corporate Events.

Responsible for the direction of strategic partnerships, including the implementation of new products into various markets, joint ventures and tactical sales activities, Goodrham will join the central commercial team at Grass Roots.

Grass Roots says it is bolstering its senior team around the world ahead of anticipated rapid growth for the Group.

Grass Roots Chief Commercial Officer John Bunting, welcoming Goodrham, announced also that Grass Roots had partnered with Northamptonshire County Council and cloudBuy to launch a new care e-marketplace, named breeze-e. Goodrham, he said, would play a vital role in the development and national rollout of this product.

Goodrham, for her part, said she was “keen to get to work on playing my part alongside the existing team in driving superior profitability for the Group”.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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