Corporate Games comes to Staffordshire in 2015

Thousands of amateur sportsmen and women from the UK’s biggest companies will be competing in Stoke-on-Trent and Staffordshire next year.

Up to 6,000 competitors are expected for the 2015 UK Corporate Games which will be held over three days in June, and will present an opportunity to showcase the region’s economic opportunities to senior figures from some of the country’s biggest companies.
 
Analysis of the 2010 games in Liverpool calculated that 4,460 participants spent approximately £2,490,911 on accommodation, food and drink; £390,663 on shopping and visiting attractions; and £136,578 on travel and other expenses.
 
Companies taking part in previous years include IBM, Coca-Cola, KPMG, PWC and GSK. CSC will be bringing 300 participants and Ernst and Young, in their 20th consecutive Games has signed up for 200.
 
Competitors will play a range of sports, including hockey, cricket, rugby sevens, netball, football, squash, volleyball, tennis, basketball, running and Dragon boat racing.

The joint Staffordshire and Stoke-on-Trent bid was selected by the Games organisers ahead of several others.
 
Venues will include Keele and Staffordshire Universities, Fenton Manor Sports Complex (pictured), Newcastle College and Trentham Gardens.
 
Games Director Ben Sedgemore said: “From the first moment that we set foot in the area, our Venue Inspection Committee started to believe that it is the perfect destination for the UK Corporate Games in 2015.
 
“We have no doubt that the thousands of visiting participants will be blown away by what the region has to offer. I even think some local entrants will be unfamiliar with some of these terrific facilities.
 
“We have been fortunate enough to stage Games all around the world in great cities like Moscow, Zagreb and Bilbao and right across the UK, but if you consider the grass facilities at Keele, the indoor capacity at Fenton Manor Sports Complex, the facilities at Newcastle College and the beauty of Trentham Gardens, in addition to the central location, we have confidence that this is a match for any destination.
 
Recent research revealed that Staffordshire and Stoke-on-Trent’s meetings industry now generates £316m worth of business a year for the local economy.
 
Do you have news for CN? Email: Paul Colston

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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