The Pacific Asia Travel Association (PATA) has revealed BBC Global News, the owner and operator of BBC World News and bbc.com/news, as the new PATA Premier Media Partner.
As a membership association advocating the responsible development of the Asia Pacific travel and tourism industry, PATA says the partnership will provide the opportunity for the organisation to reach more than 200 countries and territories worldwide, and over 389m households and 1.81m hotel rooms.
PATA says the 24-hour global news channel BBC World News and bbc.com is the top choice for premium audiences in Asia Pacific and is recognised as the most trustworthy and insightful news brand in Asia.
“PATA looks forward to a wide-ranging co-operation with BBC World News and BBC.com,” said PATA CEO Martin Craigs. “This will be a genuine partnership with each side drawing expertise from the other. The integrity, intensity and diversity of BBC’s news coverage need no introduction. PATA expects to project via this partnership why travel and tourism is a force for good in a troubled world.”
As one of the first steps in the partnership, Carmen Roberts, a reporter and producer on BBC World News’s weekly travel programme, Travel Show, will be a guest moderator at the JATA Tourism EXPO Japan 2014 – International Tourism Forum, Asia Travel Market Analysis Session, organised in collaboration with PATA.
The theme of the session, “Rapidly Growing Asia and Significance for Tourism Industry”, will be presented by Ivy Chee, PATA Regional Director – East Asia and will explore the current tourism outlook across Asia and look at key sustainable development strategies in Thailand, Malaysia and Japan.
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