Yorkshire business leaders say it is crucial for the region’s economy to build on the legacy of major events such as the Tour de France Grand Départ.
The Yorkshire leg of the Tour attracted an estimated five million spectators last month.
Regional business website TheBusinessDesk.com, law firm Walker Morris and Sheffield Hallam University have published a major new supplement exploring what events and tourism can do for Yorkshire and its economy.
Peter Considine, partner at Walker Morris, says the legacy of events such as Le Tour helps to support recognition on the part of global companies of the talent available in Yorkshire in terms of both the events sector and the wider business community.
Phil Crowther, Principal Lecturer in events at Sheffield Hallam University, believes the opportunities with events are the outcomes.
He says the real challenge is galvanising business and and communities “to create a soft legacy to carry forward”.
“I hope that the outcome after the Tour is that there is an increased communication of the important role of events and making them have real impact.”
“What you are trying to do with any event is to maximise their economic and social return,” adds Simon Shibli, a professor of sport management at Sheffield Hallam University.
“The main goal is to attract as many people from outside the city/region as possible. Take the Tour de France, where we had visitors from Belgium, Germany, France, eating out, staying in hotels – that’s genuine inflow.”
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