Logistik’s first BMW event

Brand communications and event specialists Logistik Group worked with BMW to produce its annual Aftersales Conference.

Entertaining more than 400 attendees, BMW UK took over a London hotel to address dealership staff from across the country.

Logistik Group says it supported representatives throughout to ensure BMW UK’s key messages for the year were delivered in an innovative and cohesive way, with opportunities to engage with the conference content on multiple platforms.

Production elements for the event included a premium set incorporating a stage, viewing screens, roving microphones and repeater screens, atmospheric stage lighting, display vehicles, audio, graphics operation and VT playback.




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