The International Association of Conference Centres (IACC)-Europe will hold its study tour and annual conference in Stockholm, Sweden, 4-6 October 2014.
The association’s CEO Mark Cooper says educational content will be delivered under a new concept of meeting architecture. Delegates will be encouraged to “think differently, change their point of view and experience empowered learning”, he says.
“Our members told us that they valued experiencing IACC venues highly, so we changed the format of the conference, where traditionally just one venue would be taken in by delegates. By creating this study tour and road show concept, delegates will experience not one, but three IACC conference centres over three days,” Cooper adds.
Pockets of learning will be delivered in bite-sized chunks as opposed to a day of back-to-back seminars, Cooper notes.
Keynote speakers include Julian Stubbs, with an interactive session, ‘Branding for Success’ focusing on key considerations to achieve successful branding, strong identity, and effective communications. Delegates will learn about value propositions and how to improve their role in carrying the brand.
Karl Ryberg, Light Architect, will present Colours for Visual and Emotional Navigation where delegates will learn about the significant impact of light on ambience in meeting rooms and other learning environments.
While Ted Hesselbom, Museum Director at Röhss Museum, Gothenburg, will talk about venue design and its effect on meetings.
Founded in 1981, IACC is a not-for-profit organisation dedicated to promoting understanding and awareness of the conference centre industry and embraces 400 members from the UK, United States, Australia, Europe and the Philippines.
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