The HBAA says demand for its Annual Forum is at an all-time high with the event recording its biggest number of pre-registrations.
Over 300 senior agency owners, sales and marketing professionals and ancillary suppliers have already confirmed their attendance at the forum, which takes place at The Hilton Birmingham Metropole on 4-5 September
Entitled ‘Fast Forward Thinking’, this year’s event has been curated under the guidance of HBAA Chairman Chris Parnham and is set to address the changing face of business and market dynamics in a world increasingly driven by technology.
In addition to keynote sessions, delegates will be streamed in line with their commercial responsibilities and be given salient content and discussion forums.
Keynotes will be delivered by former Chief Executive of Dyson, Martin McCourt and Richard Watson, publisher of the What’s Next report on global trends.
The first day will see content delivered to sector specific audiences comprising agencies, non-residential venues and residential properties. Tailored talks include de-cluttering the mind, working with technologies for events and the latest update on the accommodation market.
The second day of the Forum will begin with another series of streamed talks – with the audience divided into those who are customer facing or in a management role.
“We’ve seen an un-precedented level of interest for this year’s Forum which has resulted in our strongest line up of speakers and educational content,” says Chris Parnham, HBAA Chairman. “This is my second Forum as Chairman and we’ve incorporated fresh, inspiring and thought provoking programmes to ensure there is something for everyone. This is one not to be missed and a great opportunity to network with the movers and shakers of our industry.”
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