Grass Roots hires SMM expert Michael Basel

Employee and customer engagement solutions provider Grass Roots has appointed Michael Basel (pictured) as Sales Director for strategic meetings management in its Germany Meetings & Events division.

Basel joins Grass Roots on 1 October and will be based at Grass Roots’ Düsseldorf office. Working with David Taylor, Sales Director for The Grass Roots Group, he will be responsible for establishing a dedicated strategic meetings management arm in Germany.

Basel was most recently Head of Programme Management for CWT Meetings & Events Central Europe.

David Taylor says: “We are seeing significant demand for our strategic meetings management expertise in Germany and across Europe. Creating a SMM devoted area will enable us to focus on delivering first-class solutions for our clients – new and existing – and will be a great addition to many of the highly regarded solutions we’re already providing.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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