Fresh appointment for second year by DFS

Cheshire-based creative agency The fresh Group has been appointed to deliver the DFS company conference for a second consecutive year.

Following a competitive pitch process, fresh will now produce the furniture group’s November 2014 conference, building on the ‘Above and Beyond’ 1940s military-themed conference of 2013 which took place at the Imperial War Museum Duxford.

Four hundred store managers, area managers, head office staff and senior management will attend the one-day event on the 13 November, which will feature a main plenary, gala dinner, awards ceremony, after-party and other activities. The event delivery will involve every division of fresh: event production, video, digital, exhibitions, creative and design.

Andrew Stephenson, HR Director at DFS said: “I am pleased to announce that The fresh Group has suc­cessfully been appointed to deliver DFS’ annual company conference for the second year running. After a hugely successful 2013 conference, the fresh team has produced another outstanding proposal for 2014.

“DFS can now be regarded as a world-class British business – as the brand leader in its sector and the 2014 company conference will be an affirmation of that success.”

Group Account Director at fresh, Laura Taylor said the agency was “delighted to have been given the opportunity to deliver DFS’ 2014 company conference”.

“We’ll use our deeper knowledge and understanding of the DFS brand and business ethos to build a truly fantastic, world-class event experience,” she added.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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