Event Marketing Solutions (EMS) has been awarded the contract to deliver the government’s Student Finance Tour 2014 for the fourth consecutive year.
EMS will manage the 12-week experiential campaign from September to December 2014.
More than 2,000 events will be organised to educate over 160,000 students, parents and carers about the financial support available for university.
EMS says peer-to-peer communication is at the crux of the campaign’s success, and as such the company is currently recruiting a new group of outgoing graduate presenters.
The 2014 campaign will be targeted to key low participation regions across England, with EMS looking to match presenters with areas they are familiar with to ensure a greater connection with the audience.
The 30-minute presentations at each event are designed to be interactive and engaging, with presenters undertaking a bespoke three-day training programme to prepare for the role.
“Each year we have delivered a tour which has built on learnings from the previous year and as a result continues to exceed targets,” said Keith Austin, CEO at Event Marketing Solutions. “We are delighted to have secured the contract for a fourth year which is testament to the success of the campaign.
“Effective peer to peer communication has been key to the campaign’s success and because of this each year engagement reaches new levels. We’re looking forward to repeating this success in 2014,” he added.
EMS has been working with the Department for Business Innovation and Skills on its Student Finance Tour since 2011 and has educated nearly half a million students and 60,000 parents through 8,000 events.
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