With the Edinburgh Festival and the Scottish Referendum now looming large in the events market north of the border, Convention Edinburgh, the business tourism arm of Marketing Edinburgh has announced the city’s strongest first quarter performance to date.
A combination of successful new bid wins, record delegate figures and a busy itinerary has resulted in 41 future conferences and events secured for Edinburgh during the first three months of the financial year. Bid wins included the Flora Malesiana Conference 2016 and the Association of Art Historians Conference 2016. As a result of the wins, over 16,100 delegates will visit, generating an estimated £20.9m for the local economy.
Lesley Williams, Head of Business Tourism at Convention Edinburgh said: “It’s an incredible start to the year and very much down to the hard work of Marketing Edinburgh’s Ambassadors, our members and the Convention Edinburgh team.
“As a business tourism destination, Edinburgh is competing in an incredibly competitive global marketplace to attract high profile, high value conventions to the city. Raising the Capital’s profile to international conference organisers and delegates is the priority and there is always more work to be done. We’re constantly striving to give new and compelling reasons for event organisers to choose Edinburgh as the host city.”
Over 109 conferences and events are so far confirmed to take place in Edinburgh between 2014 and 2021, estimated to generate over £117m for the local economy. This includes international conventions such as the European Aquaculture Society in 2016 and the Cleft Lip/Palate and Related Craniofacial Anomalies conference in 2021.
Edinburgh is the number one International Congress and Convention Association conference destination in the UK outside of London and rated 21 in the top 50 European City ranking.
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