Venue and event search engine CYE Group has reported a rise in organisers looking to book events at unusual venues.
The firm says new statistics suggest a new kind of corporate event is emerging: intimate and low-key, where the emphasis is on creativity and simplicity.
“We’ve seen searches for unusual venues, anything from photographic studios to large kitchens, to warships and converted barns, increase by 12 per cent,” says CYE Group MD Ben Gray. “While choice and cost are an influence, we believe this upward spike is largely caused by businesses wishing to present themselves as different from the herd. Choosing unusual venues demonstrates the business is making an alternative choice, in essence, the venue becomes part of the brand communication.”
CYE Group says the statistics are backed up by the experiences of Location 18, an agency that sources ’one-of-a-kind’ venues for clients.
Gavin Guild, Studio Manager at Location 18, says: “I find clients are looking for venues that are thinking outside the box; that deliver the utmost in creative thinking. As as a result, Location 18 has changed dramatically. What started as one studio in Shoreditch, has developed into a Locations Library, with all sorts of weird and wonderful locations.
“With the demand for pop-up venue spaces in London being so high, it was only appropriate that we find spaces to cater for everyone’s needs, from Victorian period houses to abandoned factories and rooftops,” he adds.
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