STR Global and the Association of Serviced Apartment Providers (ASAP) report a strong Q2 performance for both London and operators in the rest of the UK.
Serviced apartments in London achieved average occupancy of 81.5 per cent, with RevPAR at £126.67, up a healthy nine per cent on Q1, according to new figures from research undertaken from over 50 operators and including data from 9,000 apartments.
For the rest of the UK the average occupancy of 77.8 per cent and RevPAR of £65.86, represented a rise of 12 per cent on the first quarter.
ASAP’s new partnership with STR Global means there are reports on key individual cities for the first time.
After London, Manchester delivered the best occupancy at 80.2 per cent followed by Edinburgh at 77.7 per cent, Liverpool at 77.5 per cent and Birmingham at 68.4 per cent.
James Foice, Managing Director of the ASAP said: “We are delighted to report such strong occupancy right across the UK for Q2, proving that the demand for our product continues to go from strength to strength. 2014 is shaping up to be an excellent year for our sector”.
ASAP has a new sponsor partnership with etc. venues and will be holding its 2014 conference at the new 155 Bishopsgate venue on 4 December. etc.venues offers delegates rates with Marlin Apartments; a good synergy as the specialist conference and meetings provider doesn’t have its own bedrooms.
etc.venues MD Alastair Stewart says he expects the company’s venues to host over 600,000 delegates this year. “And we anticipate that around 15 to 20 per cent of these will be looking for accommodation. More and more of our clients see serviced apartments as a better solution to hotels and we see huge potential for us to work with the leading providers.”
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