There is an increasing amount of importance placed on the look of your event. After all, your delegates won’t be too pleased with purchasing a ticket to your conference to be met with a bland or disorganised style that is neither engaging nor inspiring.
In order to avoid such a situation, consider some basic Do’s and Don’ts when designing your conference space.
Keep it consistent
From the very first piece of promotional material that you send out (whether it is print or digital), right through to any marketing displays on the day, keep the brand consistent. Not only will this avoid any confusion, it looks neater and will pay dividends to your business and any sponsors, as it will effectively raise awareness in a clear and concise way.
For this reason, always invest in quality branding. A professional look says a lot about your conference, so don’t settle for any less.
Make it prim and proper
When plotting the layout of your conference, from the number of chairs needed for talks through to the stands in your exhibition area; you will need to keep the design neat and organised. Sufficient space will need to be left between seats or stands to avoid a cluttered and messy look.
First and foremost, think about your visitors, and how easy it will be for them to move around throughout the day to get refreshments or view trade stands.
Plotting your conference design is an exciting task, but it’s easy to go overboard. Always tie your conference design back to the aims, goals or any defined theme you have.
For example, if your conference has a goal of generating leads for your business, saturating the exhibition space with sponsors will clearly detract from that objective. Balance the pros and the cons of all of your design ideas to help filter what will and won’t work.
Skimp on the ‘small things’
Where you place bins or signage might not seem like an important factor, but it is often these small elements, which are missed but are most likely to be called out on. When putting together a floor plan, factor in the whereabouts of these vital equipment pieces.
Signage in particular is key, as it will help guide your guests around the space in the most effective way. It will direct them to the talks they want to see, and to the facilities they need with little fuss.
These are just some of the areas to consider when designing any conference event effectively. With these basic principles in place, you are well on your way to putting together a great event.
Any comments? Email Paul Colston