The LG Arena and Zenith Watches have announced a partnership, which will see the watchmaker become an exclusive timekeeping partner for the NEC Group’s venue.
The deal, brokered by marketing agency Eight Feet Tall, sees Zenith join a list of NEC sponsors, including Barclaycard, Stella Artois and Thomson.
Alex Perkins, Sponsorship Manager at the NEC Group, said: “The fact we are able to attract such a prestigious brand to partner with the LG Arena is a fantastic coup for us and identifies the strength of the offering we have at The NEC Group. We look forward to developing this relationship and maximising the benefit to our customers and the brand.”
The Zenith brand will have prime positioning within the LG Arena, brand recognition on its website, bespoke promotional emails to targeted databases held by The Ticket Factory and hospitality opportunities at the arena.
“We are delighted to be the official timekeeper of the LG Arena,” said Rebecca McDermott, Brand Director at Zenith Watches. “This is part of a longer-term strategy to reach the younger generation who aspire to own a luxury timepiece.”
Founded in 1865, Zenith became the first watch house in the world to undertake the process of watchmaking ‘under one roof’. Today it is part of the LVMH group.
The LG Arena hosts 90 shows per year, welcoming around 800,000 people through its doors (2012 figures) and is ranked seventh in the list of ‘Top 100 Arenas Worldwide’ by Pollstar.
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