Kingston-based full service agency, the Live Group, has launched an industry portal and research tool for sharing information about hybrid events.
The Hybrid Generator will be a free-to-use resource for industry professionals as well as a central library, talking shop and ideas exchange. The initiative follows the launch earlier of Live Group’s Locator Function, technology that allows delegates to make use of venue mapping and augmented reality.
Live Group MD Toby Lewis (pictured) says that focus groups run by the agency with its clients on event technology have revealed “an alarming range of opinions, understanding and interpretations of what hybrid events encompass”.
“It’s an area that needs clarification,” Lewis adds, “both in terms of what it means and the opportunity it presents for event organisers.”
Lewis hopes The Hybrid Generator will help inform the team’s specialists about how technology is used and where the gaps are for innovation. The Live Group is encouraging the industry to add information and resources to www.thehybridgenerator.co.uk / @hybridgenerator.
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