IMEX Challenge 2014 call to action

To mark the official three-month countdown to the IMEX Challenge CSR programme, and as a call to action for meetings and events industry professionals to get involved, staff from IMEX America, Sands Expo, The Venetian and The Palazzo Las Vegas gathered at The Shade Tree Shelter in Las Vegas last week.

The IMEX Challenge is a biennial humanitarian event designed to make a positive and lasting impact on the local communities where IMEX tradeshows take place. The beneficiary for the 2014 programme is Las Vegas’s Shade Tree Shelter for homeless and abused women, their children and pets. IMEX has actively supported this organisation since the inaugural IMEX America in 2011.

Once it was made known the shelter needed help updating its garden and outside spaces, IMEX saw the opportunity to fulfil this wish its next IMEX Challenge. The hands-on event is scheduled for 11-12 October, the weekend before IMEX America opens. In order for the challenge to succeed IMEX and its partners are asking meetings and events industry professionals to roll up their sleeves and sign up to work one four-hour stint during the weekend.

To make the updated galleries a reality, Sands Cares, the charitable arm of the Las Vegas Sans Corporation, and exposition services company GES have joined IMEX in the challenge as host sponsors and participants.

“This is such a worthwhile Las Vegas cause and we are incredibly grateful for the support of our sponsors who have put in so much time, energy and resource to making this happen,” says Dale Hudson, IMEX Group Director of Knowledge and Events. “Now all we have to do is create a willing team of enthusiastic volunteers to bring the new garden vision to life.”

IMEX America takes place 14-16 October 2014 at the Sands Expo, Las Vegas.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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