Myhre, who initially undertook temporary advisory work at the London-based agency, is now the experiential agency’s Senior Vice-President international.
Myhre left Project Worldwide, the parent company of George P Johnson, in late 2012, with Larry Vallee, president of Project: Worldwide assuming the role of chief executive Project: Worldwide, and Peter Streicher appointed Senior Vice-President, managing director GPJ EMEA Group reporting into Vallee’s office.
FreemanXP is a UK-based experience marketing boutique within the Freeman organisation, offering marketing strategy and creative services through to event and event production management and measurement.
Myhre told CN that parent company Freeman will move to its new UK office “early next month” but FreemanXP will remain London based. The 5,800sqm facility, will house approximately 275 employees of Freeman.
Last year, Freeman acquired the business and assets of SO Group, one of the leading event services firms based in the United Kingdom.
Myhre has more than 20 years of experience developing experiential marketing strategies and campaigns for clients including BMW, Cisco, Salesforce.com, and P&G.
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