Exclusive: Healthcare Meetings Forum programme for 2014 revealed

CN can reveal exclusively the key programme content of the third Healthcare Meetings Forum (HCMF) 2014, its new committee members and its two day extension.

Following the success of forums in 2011 and 2013, the third edition is set to focus on how should medical meetings benefit patients.

The self-proclaimed mission of HCMF is “to provide an unbiased view of medical meetings, placing on record the views and evidence of experts to better understand and deliver meetings and events in the healthcare sector”.

Organisers of HCMF 2014 tell CN they will explore the ‘Expert Patient’, identifying their role in scientific information exchange, how this new dynamic is having an effect on the education needs of the healthcare provider and what this means for the format of education and meetings.

Organisers hope to build on a 10 per cent increase in delegate attendance at the 2013 Forum and Committee chairman Zibrant’s Richard Parker says: “We asked for feedback from the attendees and exhibitors and they were consistent in stating that the programme would benefit from being over two days. Our content has therefore been crafted accordingly to provide a clear benefit to attend both days or pick from the sessions that suit the different participant groups.”

Martin N Jensen, Head of Global Congress and Event Management at H. Lundbeck and IPCCA Co-President and Susie Hide, Director, European Association of Neurological Societies, join the HCMF Committee preparing for the 2014 Forum.

Jensen says experts from all sides of the healthcare meeting environment will come together to discuss topics, from procurement to transparency, and patient benefit.

Committee member Mark Handforth of Compliant Venues adds: “Over the past few years procurement has solidified itself as a mainstream business function, and meetings and events as a category have been a principal target for efficiencies and the development of best practice. We will demonstrate what are the facts and what does this all mean moving forward for the corporate, channel and agency communities”.

Originator of the HCMF Transparency session and MCI Healthcare Director Cerstin Steindorf says financial transparency initiatives are putting a lot of pressure on how healthcare professionals fund their medical education and the impact of these on end patient care has yet to be seen.

“At the Forum we want to shine a light on the available facts to ensure the guesswork of the last few years can be put into the correct perspective,” she notes.

A number of workshops are planned and over 160 delegates are expected to attend HCMF 2014, 15-16 December at the Park Plaza Hotel, London.

A White Paper from the 2013 HCMF is now available from organisers.

The Forum was created by the Zibrant agency, which chairs the steering committee of corporate, healthcare specialist agency and medical societies.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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