EVCOM is to tap into the Disney stardust for the first announced keynote of its summer conference at Olympia, London, on 17 September.
Summer EVCOM14 will see Disneymedia+ UK & Ireland’s Commercial Director Bobi Carley (pictured) present ‘Disney – A Magical Collaboration’.
In line with the overall conference theme, Carley will explain how Disney has become a more collaborative media owner and has created cross media opportunities for brand partners to work with the likes of Mickey Mouse, Star Wars, Marvel, Pixar and Disney TV Channels.
Carley and her 25-strong integrated ad sales, promotions and marketing solutions team collaborate with brands and agencies to share Disney’s content and help brands to tell stories of their own and connect with consumers.
Disneymedia+ now has 57 new brands onboard and is working on campaigns such as Toy Story of Terror with Sky Broadband.
Marco Forgione, Chief Executive of EVCOM, said: “We’re thrilled that Disney’s UK commercial arm is speaking at Summer EVCOM. Bobi Carley will provide a fascinating insight into working with partners from the point of view of one of the world’s best known and most loved brands.”
Summer EVCOM14 will offer three streams covering Content & Channels, Technology & Innovation and Business & Ideas Generation.
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