Demand for more than ’substandard free hotel Wi-Fi’, says Etherlive

Temporary technology specialist Etherlive has reported a 12 per cent increase in clients using technology at their events, as well as a 35 per cent year-on-year increase on Internet downloads.

B2B corporate and live public events are fuelling confirmed revenue pipeline, according to Tom McInerney, a Director of Etherlive. “There are two clear sectors that have exceeded expectations in the past three years,” he said.

“We see the primary growth by the corporate market whose customers demand more than the substandard free Wi-Fi networks that hotels are delivering for their conference clients. The secondary area is exhibition and public event organisers who, more than ever, are aware that their stand holders, exhibitors and event caterers need Wi-Fi to fulfil sales transactions via chip and pin terminals.

“Providing Wi-Fi for social media events is the norm; however, what is emerging is how technology can improve the visitor experience, whether it be purchasing large items from stores to have delivered at home the next day or allowing hundreds of delegates to download the speaker presentation straight after the delivery,” he added.

Etherlive has already provided the temporary IT infrastructure for headline summer events, including RHS Chelsea Flower Show and Masterpiece. The company has also delivered temporary infrastructures for financial organisations and legal practices and achieved preferred supplier status at conference venues including Sofitel, St George’s Hall Liverpool and The Science Museum.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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