Arcstream AV has supplied an Oculus Rift and bespoke content to Peugeot for its nationwide roadshow.
Beginning in April, the tour went to the Metro Centre in Newcastle, the Arndale in Manchester, the Bullring in Birmingham and Westfield in central London and Stratford.
The same equipment and software was then used at Peugeot’s stand at the Goodwood Festival of Speed, which ran from 26-29 June.
The headset provides users with an augmented reality driving experience, giving a 360 degree view of a “virtual world”.
Arcstream Managing Director Neil Dickinson said: “If you want your visitors to remember you, it’s vital to give them a memorable and engaging experience. Arcstream supplies a myriad of solutions to help you achieve this, and it’s fair to say Oculus Rift is among the most jaw-dropping technologies available today.”
Oculus Rift, which is owned by Facebook, is a rival to competing virtual reality format, Sony’s Project Morpheus. Both formats are currently in the prototype stage.
Last week, CN was among the first magazines in the UK to try the demo version of the Sony technology.
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