Virgin Trains and the NEC Group have announced today (17 June) a three-year partnership that will see the national train operator become the exclusive rail partner for the venue management company.
The deal will offer NEC Group customers a 25 per cent discount on Virgin Trains’ Advance fares. It is the first time that Virgin Trains has agreed such a partnership with a live events organisation.
The Advance fares deal, for use on the West Coast Main Line, extends to customers that visit any of the NEC Group’s venues including the NEC, the ICC, the LG Arena and the NIA.
The discount will also be available to customers that purchase a show or event ticket to any venue based along the West Coast Main Line through The Ticket Factory (TTF) – the NEC Group’s official ticketing agent. This includes venues in London, Manchester, Liverpool, Glasgow and Edinburgh.
Paul Thandi, CEO of the NEC Group, said: “The NEC Group is continuously looking for new ways to enhance the customer experience and our partnership with Virgin Trains is just another way in which we have been able to do this.”
Adrian Varma, Partnership and Regions Manager at Virgin Trains, added: “We aspire to be more than simply the best choice for people looking for the fastest way of getting from A to B. We work hard to ensure the experience on board is just as memorable as the reason for it which is why we are proud to partner with NEC Group, their venues and The Ticket Factory”.
Kathryn James, NEC Managing Director stressed The NEC was renowned for its accessibility and connectivity, situated right at the heart of the motorway network. “With confirmation of 25 per cent discount on all advanced-fare rail travel, our great location has just got even better.”
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