Reed goes one-on-one for IBTM America

Reed Travel Exhibitions IBTM Portfolio Director Sallie Coventry has announced that the organiser’s AIBTM show for the Americas is to change format, with an invitation-only event for 250 buyers and 250 exhibitors replacing the current traditional industry tradeshow.

IBTM America 2015 is to be the new name for a much simpler show format when it returns to Chicago in 2015.

The organiser says IBTM America will remove the costs associated with exhibiting at a trade show by designing a unique turnkey solution with a modular pod design and standard cost package. It will effectively be ‘plug and play’, Coventry told a press conference on the final day of the 2014 AIBTM show in Orange County Convention Center, 12 June.

RTE says its US Advisory Board had, as a result of industry research and client feedback, identified the need to prioritise the time given to meetings with premium buyers in a cost-effective way.

Both buyers and suppliers selected will have to prove they do business inbound and outbound from the US. The 2015 exhibitor profile will include representatives from all sectors of the MICE market and will be split 60 per cent US and 40 per cent international, Show Director Mike Lyons told CN.

Identical 8ft x 8ft turnkey booths will cost a standard $9,500, Lyons said, with no more additional costs associated with set up or tear down, and no freight or drayage.

Exhibitors and Buyers will take part in a mutual match ‘hybrid’ system for their appointment diary which means both parties choose who they wish to do business with.

Each Hosted Buyer will be expected to undertake 30 pre-scheduled appointments.

The 2015 IBTM America will offer bespoke networking events, and the IBTM professional Knowledge Forum.

Coventry said the move represented a journey from quantity towards greater quality.

“We have created IBTM America to be a brand new trade show experience. It’s exclusive and private, similar to the two successful launches of the table-top 1-1 mutual match event concept with both IBTM India and IBTM Africa,” said Coventry.

“IBTM America will now give the US meetings industry its own niche event that is focused on the business of meetings, no distractions, no time-wasting, and enabling both buyers and sellers to have their own community in one place for two days,” Coventry added. She did acknowledge the new format would not suit everyone and those looking to make a splash with bigger stand design will have to look to other feature areas of the show to stand out.

While RTE confirmed the 2015 event would take place in Chicago as contracted, they say the venue has not yet been selected.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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