On the ball: Running an event during World Cup 2014

If you’re hosting or arranging an event during the World Cup 2014, you may be competing against distracted attention spans. At Warwick Conferences we have lined  up the best last minute tips to move the goalposts in your favour.  
 
1. Try to schedule meetings in a room with high levels of natural light as a concentration booster. Studies prove the body automatically goes into sleep mode if  not enough natural light is on offer, and rooms with little or no natural light may prove a bit of an own goal.
 
2. Maximising event ROI for delegates and bookers alike is key at any time of the year. But when you’re battling against big sporting events for delegate attention, it’s even more crucial to make sure potentially distracted attendees remember what they learn on the day. Football-themed quiz games could be the ideal game changer to increase engagement and information retention. Giving your content a competitive edge such as a fast-paced penalty-themed shoot-out quiz could help move the ROI goalposts closer together.
 
3. Schedule in ‘injury time’ breaks throughout the day to keep attendees alert and stop them going into information overload. Encouraging attendees to take a quick walk around the venue during ‘injury time’ is even more effective in raising alertness to restart play.
 
4. Get creative with how you display energy boosting water and fruit at an event – adding lemon or to a plain jug of water, and providing ‘half-time’ oranges will increase appeal.
 
5. Put any important topics at the top of your meeting’s agenda – don’t keep them side-lined on the bench! Keep attendees in the game by upping the quality of your content. Positioning your content strikers effectively throughout your content will keep delegates engaged throughout your game of two halves.
 
6. Go into extra time before the final whistle by putting a social spin on your event, by asking delegates to tweet about the most useful information they’ve learned using fun hashtags such as #goaloftheday.
 
7. Help attendees play to the whistle by allowing them the option to catch the match/match highlights on site by making sure your venue has a screen (we’re showing as many of the matches as we can to keep delegates engaged!).
 
8. And finally? Keep a stack of red cards to hand to blow the whistle on any attendees who fall asleep (just kidding).
 
To find out more about how you can increase overall event satisfaction, visit www.warwickconferences.com/value-satisfaction.

Any comments? Email Paul Colston

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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