A Senior Advisory Council for the new EVCOM association brought together senior level professionals from the live events and visual communication industry last week.
The forum discussed key issues affecting the industry and worked on strategies for the year ahead. A White Paper is to be issued in due course, including key out-puts for the industry and the association.
Topics discussed included: Industry collision and globalisation, impact, effectiveness and metrics around ROI and the economic landscape and impact of elections.
Marco Forgione, Chief Executive of EVCOM, said: “The EVCOM Senior Advisory Council was an inspirational event pulling together leaders from across our sector representing every aspect of the communication industry from clients, agencies, producers, to suppliers and freelancers.”
The trade associations that merged to form EVCOM, Eventia and IVCA, then held final AGMs to wind up their respective identities and facilitate the full merger into new entity EVCOM.
The new EVCOM Board then adopted new articles of association for the association and endorsed its new team.
Dale Parmenter, Managing Director of drpgroup is Chairman for the next 12 months and is joined by the following on the EVCOM Board:
Newly elected board members: Nick Terry, Top Banana; Andrew Smith, A-Vision UK; Heather Robinson, Heather Robinson Live Comm; Izania Downie, Freelance and Andrew Winterburn, Ashfield Healthcare.
Re-elected board members: Rachel Ley, RLC Productions and Brian Kirsch, Event Assured Ltd.
Continuing board members: Steve Garvey, Stream UK; Sharon Bennett, CTN; Angela Law, Every Sense Ltd; Steve Garratt, The Giggle Group; Barnaby Logan, MerchantCantos; Richard McHardy, The McHardy Collective; Carrie Rose, BDA; Emma Cashmore, Axis Travel Marketing; Simon Hughes, MCH Associates, Paul Hussey, Capita and Rory Sloan, RPM Ltd.
Parmenter said: “It’s wonderful to have such energetic, engaged and committed board members who represent all decors of our membership and will now help steer EVCOM to become all that it could be.”
New board appointee Top Banana’s MD Nick Terry added: “EVCOM should play a major role to lobby and build our sector’s profile. We’ve proved we’re an industry that the world looks to for live communication. The events and video communications markets have proved they can respond quickly, grow quickly and surely should be attractive to the government, and worthy of their support.”
He continued: “The events industry contributes £58.4bn to UK GDP, according to MPI’s UK Economic Impact Study, so it’s vital that we put that profile on the map. Part of the challenge for EVCOM is the very diversity of the industry, but it has worked hard to get a balance in its board to represent the full profile of its membership, with a figurehead to unite us.”
CEO Marco Forgione added that EVCOM aimed to build on its current membership of 430. It was reported that 38 new members had joined since January, although slightly more had quit since the merger.
Parmenter acknowledged that the merger had been a drawn-out process, with the associations representing two different cultures. “Now,” he said, “it is time speak with one voice and move forward.”
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