Lime Venue Portfolio (LVP), a collection of unique, unusual and sporting venues, has recorded one of its highest financial quarters since its inception in 2008.
In the first half of the financial year (1 October 2013 – 31 March 2014), LVP’s collection of venues welcomed more than 600,000 guests through their doors, with meetings and events hosted at the venues exceeding £19m, a 10 per cent increase on last year. In addition to this, the collection’s central reservations office beat its half year targeted budget by 55 per cent.
“Our strong performance can be attributed to the investment we’ve made in the training and development of our people, which has led to higher conversions of enquiries,” says Head of Sales at LVP, Jo Austin. “We work collaboratively with all of our venues and this joint vision for success is paying off.”
LVP says training to support its venue’s sales and marketing activities, has focused on negotiation and effective sales strategies from the corporate and agency community, along with diary management to help drive revenues. Using dedicated trainers, the consortium says it operates robust learning and development programmes for its teams with the objective of maximising the venue’s conversions, yields and repeat business.
Angela Perkins, Head of Sales at Ricoh Arena, one of the first venues to join Lime Venue Portfolio says: “Lime Venue Portfolio has been instrumental in reducing our enquiry turnaround, which has had a positive impact in revenue generation. Its knowledge of our target audience’s booking and consumption patterns coupled with business introductions and sales and marketing training courses for the team have been invaluable throughout the growth of our business.”
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