The International Festival for Business (IFB2014) launches in Liverpool today, offering more than 1,000 live business opportunities with an estimated value of £1.7bn.
In partnership with UKTI and the Department of Business Skills and Innovation, the festival will comprise more than 250 high value business events and more than 70 cultural events running for the next 50 days across Liverpool and the North West.
IFB2014 is expected to attract around 250,000 businesses and cultural visitors from more than 80 countries to hear from a world-class line up of speakers from the worlds of business, government, technology and beyond.
Several UK meetings industry associations will participate in the festival, including at a joint industry networking reception at Liverpool’s Liver Building, 1 July, sponsored by the Concerto Group.
The Business Visits & Events Partnership (BVEP), booking agency association HBAA, Association of British Professional Conference Organisers and the Event Suppliers and Services Association – among others – will hold meetings throughout the festival as part of a joint industry initiative.
First launched by the Prime Minister, David Cameron, in 2013, IFB2014 is a central part of the UK Government’s plans to drive growth and rebalance the economy. It aims to help contribute to doubling British exports to £1trn by 2020, and generating more than £100m of foreign investment for the UK over the next five years.
IFB2014 has received the support of leading government and business figures including Lord Heseltine and Sir Terry Leahy, former Tesco CEO.
“IFB2014 is finally upon us and I couldn’t be more excited with the outlook and prospects ahead of us and the amount of people who will be visiting the city,” said Joe Anderson OBE, Mayor of Liverpool. “The aim of the festival was to create the biggest business gathering of 2014 in the UK, bringing the opportunities directly to our shores and our businesses.
“What we have ahead is exactly that: a 50 day high value line-up of events and conferences that will be pivotal for UK businesses, providing them with unprecedented access to global markets. It will also demonstrate that Liverpool, the city region and the wider North West are great business locations and are making significant contributions to economic growth.”
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