The International Congress and Convention Association’s (ICCA) Scandinavian Destinations Sustainability Index, developed in conjunction with MCI, has received the ‘Most Innovative Project Award’ at the second United Nations World Tourism Organisation’s (UNWTO) Knowledge Network Global Forum.
The tool, designed to measure and drive progress on the Sustainable Scandinavian Meetings Region collaboration, is part of efforts to make Scandinavia ‘the world’s first sustainable meetings region’.
Since 2010, leaders from Denmark, Finland, Iceland, Norway and Sweden, the five countries of ICCA’s Scandinavian Chapter, have been working with MCI on the sustainable venture.
UNWTO recognised the project as one of the three best submitted entries in the category ‘Innovation in Tourism: Bridging theory and practice’.
“The paper was outstanding for its contribution as an innovative tool to measure and share project progress in the Sustainable Scandinavian Meetings Region collaboration,” said Dr. Hazael Cerón M, Professor at the Facultad De Turismo Y Gastronomía, Universidad Anáhuac México Norte and part of the judging committee.
“The paper was evaluated on several areas, including the significance of the discussion on innovation in tourism, validity of research methods used and overall structure.”
The purpose of the index is to benchmark and share 23 cities’ sustainability performances.
Improvements have been recorded year-on-year, including a seven per cent overall increase in destination performance in 2013 compared to 2012.
ICCA is currently looking to grow its UK & Ireland membership.
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