The 100 largest UK digital agencies have increased their annual fee income by 23 per cent to £1.48bn, according to data published by Econsultancy and sponsored by Sitecore.
The Top 100 Digital Agencies report ranks agencies according to fee income from their UK digital activities.
For the equivalent 2013 report, the same 100 agencies had reported combined fee income of £1.2bn for the previous accounting period.
The research also found that creative activities drive the largest share of agency fee income, accounting for an average of 21 per cent of fees for agencies working in this area. This was followed by technical development (19%).
Provider of employee and customer engagement solutions, Grass Roots ranked 27th in the new list.
The report shows that digital marketing spend continues to grow in the UK, as well as confirming Grass Roots’ continued growth in a competitive market place, when the minimum fee entry criteria into the Econsultancy report increased by £108,989 from 2013. Grass Roots’ UK digital income was put at over £15m by the report.
Speaking about the report, Econsultancy CEO Ashley Friedlein said: “When this report was first launched in 2002, the largest agency had a fee income of £17m. Today, two agencies have fee incomes of more than £100m. Furthermore, our Marketing Budgets Report shows that companies now spend an average of 38 per cent of their budgets on digital.”
He added: “For brands now on a path of digital transformation, the answer no longer lies in simply increasing digital budgets. The frontier for brands is how to craft customer experiences that appear seamless, while taking full advantage of new technologies and emerging customer behaviours. It is in this area where agencies can really prove their worth, by blending their technical expertise with creativity.” MediaCom was found to be the largest digital media agency, which are ranked separately according to total billings.
Grass Roots Customer Engagement’s Divisional Director, Adam Goran, said: “Being listed in this illustrious Top 100 Digital Agency report is testament to the importance digital now plays in the delivery of our cross industry customer experience management and measurement solutions.”
Grass Roots Group companies have over 14,000 clients, including 41 of the FTSE 100. The agency been listed in the 2007, 2008, 2009, 2010, 2012 and 2014 Sunday Times list of Best 100 companies to work for.
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