Five tips to increasing interactivity in your conference sessions

Everybody is looking at how they can
increase interactivity Michael Douglas, business development director at
GenieConnect, offers five key suggestions. 

Face-to-face events are a great way for
your members, employees or attendees to interact with your brand. Educational
Sessions can be a key event component to increase attendees, create a buzz
around your brand and showcase your expertise. We’ve put together five tips to
increase interactivity during the sessions you hold, in order to gain maximum
attendee involvement. 

1.    
Ask relevant questions and…

Use polling to ask attendees questions that
will help with the session and maximise their involvement. For example; you
could ask poll questions that lean towards what they will want to achieve from
the session i.e. “What’s your biggest challenge inâ€Â¦?” Or keep the questions fun
to enhance their enjoyment and interactivity.

2. …give them the results in real-time

Allow your attendees to see the results of
the polls in which they’ve participated via aesthetic charts and graphs –
displayed on their phones or a monitor. This can contribute to the content of
your presentation – to substantiate one of your points – or could even change
the direction of the session altogether. 
A fun way to do this is using word clouds to demonstrate answers. In
this way, the most answered word will grow in size so your attendees can see
the results clearly.

3. Allow the audience to ask questions

A neat alternative to handing a microphone
to someone with their hand up in the audience is using a live questioning tool
so attendees can send their questions through to your device or up to the big
screen. The latest Q&A management tools will also allow the audience to
vote on questions that have been submitted in order to ensure that the most
relevant questions are asked first. By doing so, your attendees will get more
from their attendance at the session, and you’ll be clear that you’re giving
them what they want. 

4. Make it easy for attendees to promote
session content online

Integrating social media into event
technology means that attendees can easily tweet their attendance at a
particular session or ‘like’ a particular speaker. Just as importantly, you can
track this behaviour to identify content or presenters that are particularly
popular – and feature them in your next event.

5. Actively seek their feedback

Provide an online/mobile survey at the end
of the session, or leave a feedback form on seats before delegates arrive.
You’ll gain fantastic insight on how the session went and how you can improve
interactivity and value next time.

Any comments? Email Zoe Vernor

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

Author

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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