London’s Central Hall Westminster today (17 June) expects to welcome 500 delegates to the UK – China Trade and Economic Forum.
The Forum will provide a platform for discussing how British companies can succeed in China, as Chinese Premier Li Keqiang leads a delegation to London amid expectations that deals worth some £18bn may be struck in association with the visit.
The Forum was secured through the China-Britain Business Council by Central Hall following its attendance at the China Outbound Travel & Tourism Market event in Beijing earlier this year.
Managing Director at Central Hall Westminster, Paul Southern (pictured) says: “The Chinese market has always been very important to us at Central Hall. London is a location that many Chinese companies aspire to visit and yet some believe that it is simply too expensive. We have endeavoured to dispel this myth and are delighted to be hosting an event that looks to open up the dialogue between UK and Chinese businesses.”
In 2013 Central Hall Westminster became the first conference centre to win the Chinese Tourist Welcome Award for Marketing following an extensive marketing campaign led by the venue’s Marketing Manager Maria Schuett. The venue also developed a Mandarin version of its mobile website in response to increased interest from Chinese organisations.
And the UK is showing at last that it intends to show a more welcoming face to Chinese visitors.
The Home Office has said it will announce a 24-hour ‘super-priority’ visa service for Chinese business VIPs and a new scheme to enable tourists to apply for a British visa at the same time as one for the Schengen area.
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