Following the official opening of the International Festival for Business (IFB) by Prime Minister David Cameron in Liverpool this week, Britain for Events has welcomed the role the festival will play in promoting the value of the UK events industry.
The Prime Minister lauded the festival as “the biggest showcase of British industry since 1951 and a shop window for UK innovation and creativity”, underlining the major influence business events make to developing industry within the UK, in front of a global audience.
More than 300 events across the Festival’s business and cultural programme will take place during the next 50 days in Liverpool and the North West. The festival will attract business delegates and trade intermediaries from around the world with the aim of stimulating the UK economy through increased trade and investment.
Britain for Events, the UK pre-eminent campaign for the events sector, has chosen the International Festival for Business as its springboard for its 2014 promotion.
It welcomes the top level support of the Prime Minister, other leading government Ministers, prominent business leaders, entrepreneurs and small business enterprises, all of whom are endorsing the Festival’s use of events to celebrate trade and export opportunities by providing a platform for some of the most innovative development from businesses across Britain.
The festival comes after the launch of the Events are GREAT report earlier in the year which put the value of events to the UK economy from visitor spend at £39.1bn, accounting for 30 per cent of the UK visitor economy. UK exhibitions attract 13m visitors annually and generate £11bn in spend.
Alistair Turner, Campaign Director for Britain for Events said: “What better example can there be to show how business events enrich trade and facilitate the rebalancing of the UK economy, than the International Festival For Business. This impressive gathering of UK businesses proves how important a part events are playing in driving forward the UK economy.’’
Several visitor economy events will be hosted as part of the festival with National Tourist Board, VisitEngland, British Destinations, The European Tour Operators Association, and the Tourism Society delivering a full programme of events. Event sector organisations are also out in force with the Business Visits and Events Partnership, ABPCO, ICCA, HBAA, AEV/ESSA, EVCOM and ISES planning events during the Festival.
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