Anthony Floreano to head up Freeman UK as MD

Anthony Floreano will be the new MD of Freeman UK as part of a shake-up at the contracting giant.

The American is relocating to the UK following seven years’ service with Freeman. He started as a General Manager with the firm before moving to the role of Vice President/General Manager and then Chief Operating Officer.

Back in 2007, he was appointed General Manager for Freeman’s Boston office and has more than two decades of event industry experience.

He previously worked at GES from 2005 to 2007 and has also worked as the Assistant General Manager for the Hynes Convention Center.

In the Freeman board shake-up, David Walley will move to a non-executive chairman role.

Freeman UK opened its regional EMEA headquarters in Ryton on Dunsmore, Coventry on 9 June.
The firm consolidated its eight UK offices into the new 15,800sqm facility, which houses approximately 275 employees.

The 1,900sqm office facility houses sales, operations, marketing, HR, finance and management, with additional features including a 13,900sqm purpose-built warehouse.

It has been a busy time for the US contracting giant. It bought SO Group in March 2013, after the UK contractor went into administration.

The deal saw the business and assets of SO Group, and its subsidiary 360 Creative Event Services, incorporated into the Freeman family of brands.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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