Twickenham Talks urge planners to avoid being ’digital magpies’

The inaugural Twickenham Talks event urged event planners to focus on how new wearable technologies such as Google Glass can enhance creative content and delegate experience, rather than honing in on the latest gadget for the sake of it.

In a breakfast session that included representatives from Ford, Thompson Reuters and BI Worldwide, George P Johnson’s Executive Director of Engagement Planning Gareth Dimelow moderated feedback on an exploratory session looking at Google Glass in conjunction with sli.do, creators of the first Google Glass app for event moderators.

During the talks, Dimelow urged planners not to become ’digital magpies’, but to focus instead on how Google Glass and other wearable technology can enable new ways to deliver audience “enablement, augmentation, participation, co-creation, content curation and automation”.

Participants broke into three group discussions, led by table moderators Dimelow, Paul Cook of Planet Planit and Alan Stevens of Media Coach, covering a range of topics relating to Google Glass, wearable technology and the implications for audience interaction. The general consensus among attendees was the Google Glass opens up some interesting opportunities for encouraging engagement, in particular for event moderators who can maintain eye contact with the audience while moderating questions on the sli.do app or potentially viewing an auto-cue.

“We had an amazing response to our inaugural Twickenham Talks event, with some fantastic insight shared into how Google Glass and wearable technology might shape event opportunities of the future,” says Head of Conference and Event Sales at Twickenham Experience, Samme Allen.

Peter Krajnak of sli.do, adds: “Technology is a great enabler, but only if it is adopted effectively and enhances an experience or creates a new opportunity. The first Twickenham Talks event gave us a great opportunity to hear feedback from events professionals on what works and what doesn’t so we will certainly incorporate that into our development discussions moving forward.”

Image caption L-R: Alan Stevens of Media Coach; Peter Krajnak of sli.do; and Paul Cook of Planet Planit

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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