A truly successful event manager works in partnership with an event organiser, sharing in their aims and objectives and doing whatever they can to support the success of the event.
At Manchester Central we have a track record of delivering some of the biggest and best events and I am so proud when our clients tell us that they felt like we were members of their team.
To ensure success, I’d advise venue event managers to consider six key things:
1. Plan well. In the lead up to an event be honest with the client about what will work best in your venue, helping them to maximise usage of space and features. Work closely with the organiser and explain any challenges, while also suggesting possible opportunities.
2. Be visible, available and contactable throughout the event. Anticipate the needs of your client and check in with them throughout the event to make sure everything is going well.
3. Be calm in resolving any issues. You are in charge of the entire event space. If a problem arises and you lose your head, so will everyone else. Be calm and controlled, think on your feet and use all the resources around you to solve it.
4. Know your whole venue team. An event manager should know everyone working at their venue and understand the contribution they make. You never know when you may need them!
5. Be adaptable. Sometimes you need to be authoritative and sometimes understanding. You will deal with a variety of different personalities and situations so the right attitude is essential.
6. Accept feedback and criticism and act upon it; but also don’t be afraid to give constructive feedback to the organiser on how things could be improved in the future.
The role of the event manager has never been more important. As new technologies become available and event formats change and evolve; organisers will increasingly turn to event managers for even more guidance and support, both before, during and after events.
Any comments? Email Zoe Vernor