The NEC claims to be the first live events business to sign up to the national Child Safe Zones programme, an initiative aiming to provide a recognised service to communicate lost child policies and visitor safety.
The scheme at the venue, currently up for sale, consists of two components – a wristband and a helpline number. The idea is to improve handling of lost child incidents, allowing security to be rapidly alerted and keeping parents and guardians as calm as possible in a worrying situation.
“The Child Safe Zones programme provides a simple way for members of the public to report concerns over a child’s welfare, and our membership demonstrates our commitment to the safety and wellbeing of our visitors,” said NEC Security and Traffic Manager Gary Masters.
“We’re already pro-active when dealing with missing children and we put a big emphasis on our activity in that area, but linking up with Child Safe Zones further enhances our credibility and adds value to our customer experience,” Masters added.
The International Convention Centre (ICC), National Indoor Arena (NIA) and LG Arena, also NEC Group venues, are expected to activate their own Child Safe Zones activity soon.
“The Child Safe Zones programme has been developed to reassure and support parents when visiting busy places with their children and we’re delighted to welcome on board the NEC – the first live events business to sign up with us,” said Child Safe Managing Director Richard Manville.
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