With three new hires in as many months, Surrey-based event content
specialist KDM Events is attributing a rapid expansion in 2014 to a
revived focus on retaining top talent in the recovering UK economy.
Corporates are also buying more teambuilding activities with fun back on their agenda, KDM claims.
The company, which designs and delivers teambuilding events, motivational learning activities and interactive conference content, has hailed a strong first quarter in 2014 and projects its forward bookings jumping by a third over the year.
Commercial Director Nicky Whyman said: “Given the strength of forward bookings, we forecast a 30-35 per cent increase for 2014. Teambuilding and entertainment are at the forefront. We’re not going to have a single quiet month this year, and we’re building on a successful 2013 when we chalked up a turnover increase of nine per cent.”
In the last two weeks KDM has appointed two new account executives and is recruiting for its event crew.
Whyman sees a direct correlation between the economic upturn and a change in the format and content of corporate events.
“According to the British Chamber of Commerce, 2014 will be the year that the UK economy bounces back, and we are definitely feeling that optimism,” she said.
“As well as the focus on developing and retaining high performers, companies are pursuing aggressive recruitment strategies. Not so long ago most corporate events that weren’t product launches were about breaking bad news in a sober trading environment. ‘Fun’ wasn’t really on the agenda. But now organisations are investing in their workforces again. Our clients are planning energising and stimulating events that have an educational content but also show appreciation for loyalty and hard work.”
KDM’s latest recruits include Charlotte Board and Jacqueline Plimmer. Both have been appointed to support KDM’s Stoke-on-Trent office sales team.
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