Jane Jennings has returned to the Grass Roots agency as an Account Director responsible for automotive strategy.
She will oversee key accounts including BMW, Ford, Hyundai and Renault, and will also take the lead on a number of new business projects.
Jennings (pictured) had worked at Grass Roots for five years between 2007 and 2012 before leaving to take on roles, firstly, with Silverstone Circuit, and more recently as Experiential Programmes Manager with Rolls-Royce Motorcars.
Jennings’ return marks the second high profile account director appointment for Grass Roots, following the recent arrival of James Thompson in a similar role.
“It’s great to be back at one of the biggest names in the business at a time when all the event specialisms have been organised under a single leadership team with a clear key accounts strategy that already has great momentum,” says Jennings. “It’s a bit like coming home, but to something that is bigger and better than when I left.”
Hannah Wilkinson, Client Services Director for Grass Roots Meetings & Events, describes the appointment of Jennings as “a vindication of all that we’ve been doing, that she’s chosen to return to us. Automotive has always been a strong sector for Grass Roots and on the back of recent new project wins, Jane’s return couldn’t be better timed”.
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