Jenni Ford (pictured) has taken up a newly created role as Business Development Manager at the Ricoh Arena.
She has previously held senior management roles within the Sears Group and worked with the Southwater Event Group in Telford, as well as for De Vere Hotels and Puma Hotels.
Ford’s remit will be to contact companies throughout the Midlands, in particular, and promote the venue’s IEC Elite Club, a loyalty scheme for local companies who use the Ricoh on a regular basis.
“We want to re-inforce that we are an ideal location for awards dinners for guests from 100 up to 800 as well as being a key venue in the exhibitions and conference market,” she says.
“Coventry and Warwickshire is the home of high-profile national and international companies as well as a hot-bed of activity for SMEs and I am looking forward to getting to know businesses throughout the area,” Ford adds.
Liz Cooper, Marketing Director at the Ricoh Arena, says: “We are nationally renowned in the conference and exhibition market but we are keen to spread the message closer to home. Jenni is looking forward to meeting the Midlands’ business community.”
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