NewcastleGateshead will host the UNICEF UK Baby Friendly Initiative in November, Europe’s largest conference on infant feeding. Conference organisers expect 900 delegates and the event could be worth up to £830k to the local economy.
The event will be the UNICEF UK Baby Friendly Initiative’s 17th annual conference for health professionals and others involved in the care of mothers and babies. Over the last 18 months the organising committee have visited the destination several times and on one occasion were even greeted by a flash mob of breastfeeding mums at the Metro Radio Arena, where the event will take place, 26-27 November 2014.
Elizabeth Freeman, Events and Services Manager, at UNICEF UK, said: “NewcastleGateshead Convention Bureau has offered valuable support in helping us choose the right venue for our event, and it was brilliant to see so many mothers take to the stage at the Metro Radio Arena to welcome our delegation.
“As well as offering the right combination of facilities we need to hold our event, this extra touch really demonstrated a local commitment to the issues that are so important to the Baby Friendly Initiative.”
Paul Szomoru (pictured), Head of Business Tourism at NewcastleGateshead Convention Bureau, said: “If there’s one thing the North East does well, it’s welcoming people, and the flash mob that greeted the organising committee was both warm and original, demonstrating that issues facing modern mothers are important to our communities.”
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