‘Save People Not Associations’ by Irving Washington, Director of Operations at the Online News Association, was among the 10 track-led sessions available to 300 association executives at the annual IMEX Association Day at the Sheraton Airport, Frankfurt, 19 May.
Washington’s session highlighted how easy it can be for associations to lose sight of the fact they exist to serve people when pressures such as dwindling revenues, data management or new technology adoption force them to focus on organisational issues instead.
Washington’s session was one of four choices for delegates in the day’s operations track. Later in the day, Ajay Bhojwani, Managing Director of MCI Middle East, shared his knowledge and experience of the fast-growing Middle Eastern association sector with ‘Entering New Markets – Doing Business in the Middle East’.
The operations track sessions concluded with a focus on marketing by Willis Turner, CAE, CME, CSE and CEO of Sales & Marketing Executives International, Inc with ‘Five Ways to Improve Your Association’s Marketing’.
This year’s IMEX Association Day three-track programme (operations, meetings and executive) also offered insight from the International Congress and Convention Association on why “big data is a big issue” and how digital platforms are transforming expectations about learning, professional development and community or customer engagement. Also involved in shaping the day’s programme were ASAE: The Center for Association Leadership and PCMA. Both offered association delegates sessions focusing on ‘Member Engagement Models’ and the ‘Evolution of the Annual Meeting’.
A number of meetings industry organisations supported this year’s event: Business Events Sydney, Experient, Meetings & Exhibitions Hong Kong and the Vienna Convention Bureau.
The IMEX Frankfurt trade show opens at Messe Frankfurt on May 20.
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