At Central Hall Westminster we’ve been astounded by the interest and desire among event organisers to learn about technology.
When we launched our Meet The Future campaign we knew it was something that a select few forward-thinking planners would be interested in, but the demand for places at our June event has been overwhelming.
I’ve commented in the past, along with many others, on the traditional nature of the events industry and its barriers to the adoption of new technology. The industry is built around face-to-face interaction and many feared that technology would detract from this in some way. It’s now becoming clear that the tides are beginning to change.
From speaking to those that have been interested in our Meet The Future campaign it seems that planners are beginning to understand thattechnology doesn’t have to be a distraction but can in fact help with every aspect of their events, from the initial planning stage, through delivery and to post-event data analytics. Now that planners are realising technology is friend not foe there is a real hunger to learn more.
Some of the most exciting developments are happening in the ways that people interact with each other and with content at events. We’re going to be showcasing iBeacon technology at our event, which has huge potential in the industry, along with Google Glass which has the capability to totally change how speakers interact with an audience, increasing the face-to-face interaction rather than detracting from it.
Technology progresses at a break-neck speed, so it is great to see that event organisers are willing to come together to learn and discuss not just what technology can do for them now, but how it will affect their events in the future.
We’ve incorporated some new technology into Meet The Future that hasn’t necessarily been picked up by the events industry yet, but with a bit of creative thinking could be game changing – think 3D printing and virtual reality provided by Facebook’s latest purchase Oculus Rift.
I don’t think our hunger for technology is ever going to be totally filled as there will always be something new to discover. Technology will be there as an enabler, so long as we continue to have conversations about how it can be used to help deliver outstanding events and experiences that truly bring something extra to the table for delegates.
Any comments? Email Zoe Vernor