GenieConnect launches iBeacon-enabled audience response solution

Technology provider for the events industry, GenieConnect, has launched a new iBeacon-enabled audience response solution for the commercial and corporate events industry.

The solution uses the proximity awareness of iBeacons to ’push’ session content to attendees and, if desired, locks their handset screen during the session to minimise distractions. All slides are delivered by the GenieConnect software to attendee’s devices, and all audience response mechanisms including live polling, surveys and Q&A management are controlled by the presenter and carried out on attendees’ smartphones or tablets.

GenieConenct says this potentially eliminates the need to deploy audio/visual equipment in every session room and makes expensive custom audience response hardware redundant.

“Conference and corporate event organisers are between a rock and a hard place – they are aware of the benefits of of enhancing the attendee experience by introducing audience interaction tools; but constrained by the costs of doing so,” says GenieConnect CEO Giles Welch. “This audience response solution is part of our event technology software suite and makes use of the devices that attendees bring with them.”

Session content can be pushed to session attendees using iBeacons and can be extended to any device equipped with Bluetooth Low Energy.

In addition to locking screens for the duration of a session to minimise distractions, presentation slides can appear simultaneously in the phone/tablet and the big screen. This is driven by the presenter, and polls will automatically unlock and appear available for the audience to respond at all the key points.

Once the session is complete, the app can be used to complete a short survey.

Among the first users of the new audience response software will be attendees at Changeboard’s forthcoming Future Talent Conference, the thought-leadership event for Had of HR and senior HR Professionals to be held at the Royal Opera House.

“This is an event for the opinion-formers in our industry, so it was vital for us to find a way of allowing those opinions to be shared on the day,” says Co-founder and Executive Chairman of Changeboard, Porteur Keene.

“The GenieConnect solution offers a level of sophistication appropriate to our audience while simultaneousluy being simple to use. I’m excited to see the kind of impact it will have on our event.”

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Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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