We all know children benefit from learning through play; it starts from the moment they’re born and continues throughout childhood.
It’s quite simple: having fun leads to better engagement and better engagement leads to better understanding and learning.
Learning through play doesn’t and shouldn’t have to stop at childhood. Over the past few years, experiential events have dramatically increased in demand.
The challenge now faced by those organising events is bringing stimulating, interactive experiences to the meeting and conference room without running the risk of them looking severely out of place or the event losing its credibility.
Aware of this challenge, we commissioned post-graduate business students at Sheffield Hallam University to carry out new research into whether fun is a key influence of successful work-related learning.
The research investigated the concept that ‘fun improves learning’ combining academic theories with organic research. The report highlighted a clear connection between fun and corporate events with 57 per cent of respondents saying they would be able to concentrate more on the work-based task or activity in hand if there was an element of fun added.
Other key findings in the research report revealed that 52 per cent of respondents found standard conferences boring, indicating they would be less receptive and engaged than the 60 per cent of respondents who said they would be more interested in corporate events if there was an element of fun added to the learning process.
According to this research, event planners looking to increase the appeal of corporate events and employers wanting to maximise the effect of their events by increasing delegate engagement, need to opt for a combination of fun and serious learning.
There’s a multitude of ideas and options available to suit different requirements but if you’re looking for something over the next few weeks, Alton Towers Resort is offering dare devil delegates complimentary exclusive hire of one of its exhilarating rollercoasters throughout May. Organisers can choose between three of The Resort’s biggest and best-loved rides – Oblivion, Air and Nemesis – for residential bookings in May of 150 bedrooms or more.
Any comments? Email Zoe Vernor