Global exhibition and event contractor Freeman has confirmed the opening of a UK regional EMEA headquarters in Ryton on Dunsmore, Coventry.
The firm is consolidating its eight UK offices into a new 15,800sqm facility, set to open 9 June. It will house approximately 275 employees.
Freeman opened its first London-based office five years ago to support its growing international business and the new facility comes nearly a year after the acquisition of the business and assets of SO Group in administration.
The Ryton move follows concerns over 150 jobs under threat at Freeman’s Cwmcarn factory in South Wales.
Freeman UK CEO David Walley has said staff consultation is ongoing and that the firm would look to boost its numbers to 400 employees in the future.
On the Freeman UK staff situation, Walley said: “We are looking to help every way we can.”
He added: “It is impossible to give a full picture of staff numbers as some were on zero-hour contracts.”
Freeman will also co-locate its FreemanXP brand, the experience marketing agency within the company at Ryton and a London office.
FreemanXP was launched two years ago in the US. It recently hired industry veteran Kim Myhre in London to lead its international business expansion. Myhre has more than 20 years of experience in marketing, brand strategy and events. He was most recently CEO of Project: WorldWide and George P Johnson EMEA where he led a network of agencies to deliver experiential campaigns throughout the world for brands such as BMW, Cisco, Salesforce.com and P&G.
Myhre is now joined at FreemanXP by Niru Desai and Jordan Waid as VP of Strategy, International and VP of Creative, International, respectively, to support FreemanXP’s portfolio of integrated experience marketing solutions.
Desai was formerly the head of strategy and planning at George P. Johnson EMEA.
Waid joined FreemanXP from MDLabs/Cheil Worldwide, where he served as Executive Creative Director.
“It’s an exciting time to be in the experience marketing industry,” said Chris Cavanaugh, President of FreemanXP.
“As the world becomes smaller and more connected, brands are becoming more global in nature and demand a global partner. The investment in talent of this calibre will allow Freeman and FreemanXP to create and deliver unparalleled worldwide solutions that engage audiences through an integrated mix of digital, social and face-to-face marketing solutions.”
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