If you’ve invested in an event app, the quickest way to demonstrate a return on that investment is to use it to drive sponsorship revenues. Here are five arguments you can make to sponsors.
1. It’s extremely popular with attendees
The more complex the agenda, the more people use an event app: at expos, around 30-50 per cent of people will download the app: at conferences, app uptake is between 60-80 per cent. At corporate events, where delegates may be instructed to download the app, usage is typically 90-100 per cent.
2. A-List attendees are most likely to be using it
The attendees whose attention exhibitors are most anxious to attract are the ones using the app, from planners to serious buyers who have money to spend and an urgent requirement to meet.
3. The app is what delegates use to help them decide what to do
Sponsors should take advantage of the app’s ability to deliver access to these delegates when they are actively planning their next move.
4. It’s most frequently used to access exhibitor information
Users access the app, on average, between 10 and 15 times per day. And more than two-thirds of enquiries concern exhibitor information.
5. It’s at the heart of an attendee’s event experience
Delegates use the app to plan their time at any event, so it should be the centrepiece of sponsors’ engagement with attendees.
In conclusion, app banner space is real estate every bit as valuable as physical space on the exhibition floor and is a huge opportunity for sponsors to: create multiple touch-points with the most important attendees; engage with them when they are most likely to be planning their next appointments and; increase the value of their participation at the event.