Excel London is now working with event technology company Poken UK to deliver a digital networking and ’touch and collect’ content sharing offering to live events at its venue.
Poken UK uses Near Field Communication (NFC) to enable event visitors to meet, connect and collect digital documents via its Poken USB devices. Visitors can swap digital business cards and collect digital content at a touch, and can access it on their computer or mobile device.
Poken says it reduces the need for printed collateral at events and can be integrated into social media such as Twitter and LinkedIn. Poken aims to increase participation and engagement and offers organisers a suite of reporting tools to understand activity from the event.
Visitors to Excel London will see Poken technology installed around the halls and all future tenancies at the venue will be given the opportunity to enable their events with the technology.
“At ExceL London we are committed to bringing new technology and a better experience to all of our organisers, exhibitors and visitors,” says Executive Director of Excel London, James Mark. “Working with Poken was an easy decision for us because of how simple and engaging it is to network with the device. Also the fact that we can reduce the overuse of paper is a win for all involved; Poken allows everyone to reduce their carbon footprint while still receiving the important required information.”
Paul Davies, Director of Poken UK, says: “We are excited to be working with ExceL London to offer this unique proposition to event organisers. Poken adds to the face-to-face experience by igniting conversations, making networking simple and fun and creating an engaging experience for people to connect and share rich content at events.”
Stéphane Doutriaux, Founder and CEO of Poken, adds: “The trend towards greening events has increased interest in our technology, as the simplest way to have an immediate, visible impact on reducing waste”.
Poken has catered to over 1,500 events worldwide in the past two years, including multiple events at ExceL London. Last month the International Liver Congress is reported to have saved over 110,000 documents from being printed as doctors collected collateral digitally, from exhibitors and from the conference stream.
Do you have a news story for CN? Email: Zoe Vernor