Alighting upon a firm business strategy, however mobile it may be, is just as crucial as determining and exploiting a personal life-strategy that will see you achieve your dreams and goals.
For SME’s, who currently face the most difficult economic climate for emerging businesses of the last forty years, establishing a firm strategy revolves around crucial steps and personal vision.
A clear understanding of organisational strengths and your business’ competitive advantage is crucial when confronted with such a competitive landscape.
The following elements are taken from my own personal strategy and have impacted significantly on my own business strategy. This is something I always encourage my employees to do themselves to achieve their own personal goals.
1. Personal/ Professional Energy
Running a small business requires an extraordinary amount of personal energy and drive. Feeling energised and psychologically prepared for whatever the day is going to throw at you is a central element of my personal strategy for tackling life. We try very hard to infuse that throughout the business and maintain a certain degree of energy and preparedness across the team.
2. Knowing yourself/ Your business proposal
While this may seem like an obvious focus point when considering any business for development and success, many businesses fall down by not properly understanding or defining the proposition. In much the same way that our journey through life leads us to understand ourselves and certain practices that we actively put in place help us to further develop the rate and depth of personal understanding. Any intellectual learnings that help you to understand yourself better will also help you to understand the development and path of your business.
3. Constant learning.
As a professional each year I set myself ten goals personally and for the business. In truth they sometimes overlap, as any SME owner will know very well it is near impossible to extricate yourself from your business.
Planning goals forces me to confront what my vision is for the forthcoming year and how I can build and improve on this. As an SME it is our responsibility to be constantly working and learning, and Vivid always exposes itself to other leaders in the events industry as you can always learn from others.
Any comments? Email Zoe Vernor